Watches are a weird product category. They range in price from a few dollars to hundreds of thousands of dollars. But they all must be judged first as time pieces. The Casio keeps perfect time and counts years, months, days and seconds. What more could you want? Style? Hey, it's a snappy, happy orange. The band is very comfortable and you need never take it off since it is waterproof. Why pay more for time? - Customer Reviews
Product Description With the launch of its first watch in November 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. As a company with cutting-edge electronic technology developed for pocket calculators, Casio entered this field confident that it could develop timepieces that would lead the market. In developing its own wristwatches, Casio began with the basic question, "What is a wristwatch?" Rather than simply making a digital version of the conventional mechanical watch, we thought that the ideal wristwatch should be something that shows all facets of time in a consistent way. Based on this, Casio was able to create a watch that displayed the precise time including the second, minute, hour, day, and month--not to mention a.m. or p.m., and the day of the week. It was the first watch in the world with a digital automatic calendar function that eliminated the need to reset the calendar due to the variation in month length. Rather than using a conventional watch face and hands, a digital liquid crystal display was adopted to better show all the information. This culminated in the 1974 launch of the CASIOTRON, the world's first digital watch with automatic calendar. The CASIOTRON won acclaim as a groundbreaking product that represented a complete departure from the conventional wristwatch.
Product Features
• Though the vivid orange color palette gives a fun, sporty feel to this Casio watch, its multiple functions and durable construction are all business.
• Japanese Quartz movement with digital display
• Protective mineral crystal dial window
• Features LED light, daily alarm, 12/24-hour formats, hourly time signal, 1/100-second stopwatch, measuring capacity of 59' 59.99", countdown timer, and full auto-calendar pre-programmed until year 2099
• Water-resistant to 50 m (165 feet)
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